| VOLUME 1 | 2001 | NUMBER 2 |
The influence of size factor on the core membership of buying agencies from small retailers
The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
A specific case in tourism marketing: Rural tourism in the Basque Country
Factors driving the integration of environmental variable in Business Economics and Marketing
Brand equity: perspectives of analysis and estimation criteria
Bertoko case
Jon Charterina Abando / Julián Pando García / Unai Tamayo Orbegozo / Susana Tejada Barrenetxea
The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
Iñaki Periáñez Cañadillas / Julián Pando García
A specific case in tourism marketing: Rural tourism in the Basque Country
Lucía Mediano Serrano
Factors driving the integration of environmental variable in Business Economics and Marketing
M. Azucena Vicente Molina / Maite Ruiz Roqueñi
Brand equity: perspectives of analysis and estimation criteria
Ana Belén del Río Lanza / Rodolfo Vázquez Casielles / Víctor Iglesias Argüelles
Bertoko case
Gloria Aparicio de Castro / Leire Barañano Orbe / Amaia Lafuente Ruiz de Sabando
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